social media marketing, graphic design, website design
2020 - 2022
WEGL 91.1 FM is Auburn University's student-operated radio station. The station signed on the air in 1971 and recently celebrated 50 years of broadcasting on April 25th, 2021. WEGL currently operates using a 3000 watt transmitter and broadcasts to five different counties on frequency 91.1 MHz.
I became the Marketing Director in June of 2021; managing, strategizing, and creating content for WEGL’s social accounts. Additionally, I collaborated with Auburn University Student Involvement to design and facilitate the procurement of promotional print materials for the station while adhering to branding guidelines set forth by the University. Heading the marketing efforts for the station, I established the WEGL Marketing Committee; a team to help expand the station's marketing capabilities and provide auxiliary support in planning and implementing station marketing campaigns.
facilitated 56.6% increase in following June 2021 - May 2022
Auburn Stages
WEGL's weekly concerts-on-campus series
individual Stages' social media promos
Fall 2021 promo poster
Spring 2022 promo poster
Website Design
Redesigned website homepage to optimize navigation and establish an identity more aligned with the WEGL brand, restructured the organization of site to enhance UX
website homepage
promo banners for website carousel
section cover images
AU Jungle x WEGL Collab
WEGL's 50th anniversary
April 25th, 2021; celebrated with 24-hour broadcast, virtual alumni social, and commemorative apparel
50th Logo and t-shirt design
Promotional Apparel
Sweatshirts
Koozies
